Rixos Sharm or Steigenberger Pure Lifestyle Hurghada?

I am trying to decide between Steigenberger Pure Lifestyle in Hurghada and Rixos Sharm el Sheikh adult only hotels.

It is a long shot but I am wondering if there is anyone who has stayed at both and can offer a comparison ie quality of food and alcohol, beach, entertainment etc. I am aware that guests have access to the adjacent family Steigenberger/Rixos hotels.