Shopping in Seoul

Best Shopping & Malls in Seoul, South Korea

Shopping in Seoul

  • Traveller favourites
    Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.
  • Traveller ranking
    Highest rated attractions on Tripadvisor, based on traveller reviews.
Shopping
Traveller rating
Neighbourhoods
Good for
595 places sorted by traveller favourites
Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.
Showing results 1-30 of 595

What travellers are saying

  • Maurits
    Munich, Germany10 contributions
    Magnificent views across Seoul. Currently, still being influenced by Covid, there were no waiting times at all. Elevators bring you in lightning speed to the 119th(?) floor. From there a video show starts and ends after ~1 minute with a breathtaking view over Seoul. Afterwards you can stroll around freely on all 5 levels above, including a small cafe with reasonably priced coffee and other drinks. Even a small shop with gifts / souvenirs is available, if you are into those kind of things.
    Written 18 June 2022
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • SiYauKai
    Vancouver, Canada108 contributions
    From Dongdaemun subway station, it was approx.15-min walk to market. We went on Jan.1, and the market was busy, packed with people. There were some stalls closed, but many were still open. Market has lots of food options, and things to buy, so you can spend hours there!
    Written 12 January 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Bella Rose
    South Korea4 contributions
    I always bring my friends here once they visit Korea. You can expect various stores like every common malls out there, don't forget to visit the library, best for photoshoot.
    Written 21 August 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Gigi C
    1 contribution
    Fun place to walk around and shop. Dedicated sections for clothing, baby goods, luggage, camera shops etc. I came for the kalguksu bibimbap alley and the grill fish alley. There are red angels ( tourist ambassadors in red uniform) standing at major intersections for questions. Great place to get a flavor of local culture.
    Written 14 May 2022
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Christine T
    6 contributions
    Many store with beauty and fashion product. Location is near the bus stop and have many restaurants and cafe
    Written 8 March 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • GlobetrotterJ16
    Seoul, South Korea1,805 contributions
    During the festive period Shinsegae in Myeongdong is quite popular as they have extensive Christmas lighting all around the building, which looks quite pretty. There are two buildings, one more focused on high end brands and the other more focused on main stream brands. This department store is always busy because besides it's good selection and duty free area it is also nearby the heart of Myeongdong with all its shops and street food. So it is within easy walking distance and a good starting point to explore the area. It is also easy to reach with public transport.
    Within the department store there is a great food area in the basement as well as a restaurant floor with 5-6 restaurants, mainly Korean, whereas in the basement it is all kinds of foods.
    There are a couple of Shinsegae department stores in Seoul, this one and the one next to the Express Bus Terminal are the better ones.
    Written 3 January 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • CanisHan
    Seoul, South Korea21,395 contributions
    C ( 21.01.07 )
    There was the most big Livestock Products Market in Seoul. Many the butcher's was operating, and good to buy Korean beef with reasonable price. The peoples who I met in this market was kind, so I had good memory in this market. There was food alley in this market, so could enjoy Korean beef with good price. If try to eat Korean beef, there was very good market.
    Written 7 January 2021
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • GlobetrotterJ16
    Seoul, South Korea1,805 contributions
    A long underground stretch next to the Express Bus Terminal, easy to find. There is one shop after another, small stalls, non branded, selling everything from underwear to nights gowns. Surprisingly prices are extremely reasonable, for USD 5 onwards one can find something. It can be very crowded and noisy, not a serene shopping experience. Most shops are directed towards ladies wear, gents wouldn't find much there. It is quite iconic for Seoul though and worth a visit.
    Written 1 December 2019
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • rememr
    Singapore, Singapore851 contributions
    Artsy place that has its own character and occasional buskers. Nice to walk, shop, eat and chill. I prefer this over the generic Myeongdong. Quite a number of restaurants, cafes and fashion stalls (personal favorites are Another Awesome, Fashionhong and Tomato Library)
    Written 10 August 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Nicole W
    Singapore, Singapore13 contributions
    There're varieties of seaweeds, dried seafood and most important of all, Korean ginseng, with better deals. Good experience overall.
    Written 10 December 2019
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • JHL
    Seoul, South Korea8,013 contributions
    This is a really huge culture complex close from Yeongdeungpo Station. Good to visit.

    - The location is 5~10 min walk from Metro Yeongdeungpo Station. Underground Mall between subway station and the entrance has many affordable shops and they are worthy of spending time, too.

    - There are multiplex theater, department store, restaurant cluster, etc.

    - Really spacious. Enough number of escalators at each floor. Comparing to other gigantic shopping complex in Seoul, Times Square has some tranquility. Quite comfortable to shop around.

    - I was a little bit disappointed this complex wasn't having much places for relaxing or to have fun. Just eating and shopping for a short visit. I don't know if there were enough. We were unable to find, though.
    Written 18 August 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Gene P
    San Fernando, Philippines561 contributions
    The mall is huge and you can buy almost anything you need. Parking is not difficult with payment deferred if you shop. The supermarket is also big and complete. Lines are not too long and there is a tax refund options if you bring your passport. You can spend the whole day here with a lot of food choices and variety of stores.
    Written 6 January 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Fengww
    Singapore, Singapore1,488 contributions
    Pink concept building with fashion shops . Level 1 is the popular makeup store , mostly crowded. Lot people here just to take pictures instead of shopping .
    Written 29 December 2019
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Yi Qin
    Singapore, Singapore204 contributions
    One of the more popular place in Seoul to shop with a huge range of trendy clothes and accessories. The products are getting more expensive as compared to the previous years but we are still able to find some good bargains around. The huge malls consists of various small and compact shops and a few hours is needed to cover all levels. Most of the shops are also opened till quite late and there are also night buses to take if you miss the last train back to your accomodation.
    Written 16 March 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
  • Konstantina K
    United Arab Emirates113 contributions
    Lots of weird and wonderful sights and smells. You can buy your fresh seafood and have it cooked at any one of the restaurants above the market.
    Written 6 September 2020
    This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Frequently Asked Questions about Seoul