The Tanzanite Experience
The Tanzanite Experience
4.5
8:30 AM - 5:30 PM
Monday
8:30 AM - 5:30 PM
Tuesday
8:30 AM - 5:30 PM
Wednesday
8:30 AM - 5:30 PM
Thursday
8:30 AM - 5:30 PM
Friday
8:30 AM - 5:30 PM
Saturday
8:30 AM - 5:30 PM
Sunday
10:00 AM - 3:00 PM
About
Visit The Tanzanite Experience and learn about the history, mystery and rarity of this precious gemstone, unique to Tanzania. Through a series of interactive tours and visual exhibitions, including a replica of a Tanzanite mine shaft, visitors discover how tanzanite was created, named, mined, cut, polished and graded. There is also the opportunity to purchase tanzanite direct from the source with all gemstones purchase being accompanied by a certificate by The Tanzanite Laboratory™. The museum is located in the center of Arusha Additional stores are open at Arusha Coffee Lodge, Maramboi Tented Camp, Manyara Airport, Manyara Serena Lodge. Ngorongoro Serena Lodge, Seronera Visitors center, Serengeti Serena Lodge, Kilimanjaro Intl Airport, Zanzibar Airport & Zanzibar Airport. The Tanzanite Experience is dedicated to creating a greater awareness of the rare and precious tanzanite and offers visitors a complete ‘tanzanite experience’.
Duration: 1-2 hours
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What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.

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  • Climber10618816577
    1 contribution
    5.0 of 5 bubbles
    Enthralling Experience
    The Tanzanite experience was proposed by my travel agent and even though iam not a big fan of jewellery, I decided to go for the experience and man was it worth it! My guide was called Ibrahim Burhan, and he was just so knowledgeable, mu friend and I ended up buying more jewellery than we have ever purchased before. I liked the pieces by the women's group too but they didn't have much in stock. I would definitely go back.
    Dear Guest, Thanks much for this fab review! Our sales team simply love the product and you can see it in them, and Ibrahim is no exception. We are grateful for your purchase and to your travel agent as well, for bringing you down! :) Looking forward to your next visit! :)
    Written 24 July 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited June 2023
    Travelled with friends
    Written 11 July 2023
  • Chula H
    2 contributions
    5.0 of 5 bubbles
    Beautiful Tanzanite
    My daughter and I visited the store hoping to buy some earrings for ourselves and my mother. We were served by Odilia Mashashi who was friendly and willing to show us every piece we wanted to have a closer look at. We took a lot of her time and became like family. Our visit was a wonderful experience. We love Tanzania and we love the pieces of jewellery we bought.
    Dear Guest, Big up for this fabulous review, thanks for taking out time! It seems you had an excellent time with Mashashi, who treated you as family, that's exactly how we like to deal with our guests, by making them extra special, because you deserve it! Well done Odilia on the shoutout. :) We can't wait to welcome you again.
    Written 18 August 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited July 2023
    Travelled with family
    Written 26 July 2023
  • Steph S
    14 contributions
    5.0 of 5 bubbles
    Very good experience and favorable pricing
    Odilia Mashashi was a wonderful help to me as I chose tanzanite and tsavorite stones. I had already done some research, and her information coincided, which made me comfortable doing business. She is knowledgeable and very helpful. I would do business there again, if I ever get to Tanzania again! She made my day and I made hers, August 1, 2023 Thanks, “O”!!!!
    Dear Guest, This is so cool to read, thank you so much for that! Well done to Mashashi on this incredible shoutout, that is what The Tanzanite Experience is all about! :) It is super to read you had a very good experience and our pricing was also fair, we do our best to price our products at the most affordable ranges so our guests can make an informed decision, and we are really appreciative of your business! Welcome again. :)
    Written 18 August 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited August 2023
    Travelled with family
    Written 2 August 2023
  • Stephanie C
    Lyon, France4 contributions
    5.0 of 5 bubbles
    Tanzanite
    After Kilimanjaro climb we had a plan to buy tanzanite and Oscar Mosha from Tanzania escapade company., was a big help after long search and he recommended us to tanzanite experience shop, we drove from Moshi to arusha he assisted us and we got good discount from this shop, and he helped us to negotiate and we ended buying a very good stones for my family back home as a gift. We highly recommend him if you need tanzanite he knows where to take you. +255717946887 We are very happy. Thank you very much for the stones.
    Dear Guest, Thank you very much for your review and for driving all the way to visit, upon being recommended! At Tanzanite Experience we pride in giving our clients the best options to pick from and are always happy to offer a discount, we are so pleased you got both! :) Thanks again for visiting and to the company that pointed you in the right direction! See you once more.
    Written 18 August 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited August 2023
    Travelled with friends
    Written 6 August 2023
  • Rene W
    2 contributions
    5.0 of 5 bubbles
    Purchasing a tanzanite ring
    I loved this! Elizabeth guided me through the whole experience explaining the history and how it is mined. She also told me about how 5% goes to the Masai Women's Project. I was thrilled to purchase my ring there and will have it as a lasting memory of my wonderful time in Tanzania.
    Visited August 2023
    Written 21 August 2023
  • Farron F
    11 contributions
    5.0 of 5 bubbles
    Beautiful Tanzanite
    We loved the tour and our guide Tabitha was very knowledgeable about the story surrounding Tanzanite. The selection of jewelry was amazing and there is something for everyone. We selected a stone and it was made for us while we were on safari. It was ready for pick up just as they promised and it looked amazing on my wife’s neck. Farron and Martha
    Dear Guest, Thanks a ton for this awesome review and for paying us a visit, we hope it exceeded your expectations! :) Tabitha and our entire sales team are one of the main reasons we have been able to achieve what we have, and we are so happy for her that she gets all the plaudits, well done! But the cherry on top is that you were able to get exactly what you needed in a timely fashion, that's what we are all about! :) Yes absolutely, there is something for everyone and we can't wait to welcome you both again next time!
    Written 26 August 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited August 2023
    Travelled as a couple
    Written 23 August 2023
  • Deborah C
    Santa Clarita, California2 contributions
    5.0 of 5 bubbles
    A once in a lifetime purchase during my once in a lifetime trip to Tanzania!
    Such an amazing experience! First, you can watch the documentary about the mining of Tanzanite,, how it started and how it got its name. Then, with no pressure, you can look at all they have from loose stones to those that are set. The first item I saw and put on was the one I purchased! A gorgeous pear shaped solitaire ring set in 18k whi gold with pave diamonds on the “split” band next to the stone. Thank you, Maureen, for all your help!
    Visited September 2023
    Travelled solo
    Written 2 September 2023
  • Ginny K
    1 contribution
    5.0 of 5 bubbles
    Replacement earrings
    What a wonderful experience. Via email, Junaid helped me, with a lot of patience, to replace a lost earring. The process went smoothly and the new earrings arrived promptly. Now I once again have a beautiful reminder of my trip to Tanzania.
    Dear Guest, Thanks much for this awesome review. We are so delighted that Junaid was able to assist you online to get everything sorted out in the perfect manner, and yes, we take pride in the fact we could play our part in keeping your memories of Tanzania up and up! :)
    Written 11 October 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited September 2023
    Travelled solo
    Written 21 September 2023
  • Nga D
    29 contributions
    5.0 of 5 bubbles
    A must place to visit
    Wonderful place. I did not visit any jewelry shop but like a museum like this before. I am glad that their turn over will be also used for helping other people in Tanzania. Their Tanzanites are very good and beautiful and the staff are so friendly and helpful , i just wish i have more money to buy more. This is a must place to visit in Arusha.
    Visited September 2023
    Travelled solo
    Written 23 September 2023
  • Irina N
    1 contribution
    5.0 of 5 bubbles
    I can't recommend this company highly enough!
    We bought a beautiful ring with the two heart stones in Arusha. The choice of the jewellery in Arusha is amazing, staff are very professional and helpful. We even managed to get a discount! After visiting Safari we went to Zanzibar where I wore my ring for the first time but, unfortunately unexpected issue (one of the stones was lost) happened to my ring. I didn’t sleep for the whole night as thought that probably not much can be done on time as we had only 3 days left before our departure to the UK, plus we had 2.5 h drive to the closest Tanzanite Experience Branch. In the morning we tried our luck and went to the Branch in Stone Town and need to admit that we were nicely surprised on how professionally and quickly teams between Stone Town and Arusha worked together to make sure my ring was repaired on time. My ring was sent to Arusha, two stones were replaced (as they didn’t have the colour and shape of the missing stone) and my beautiful ring with two new stones was sent back to Zanzibar just on time to be collected before our departure. Once more thank you to everyone involved i.e to the Taxi driver who recommended this company, to the staff in Arusha who had a lot of patience while we were making our decision on what to buy and of course a special thank you and appreciation goes to Nyandolwa James, Ronan Liebard and Hasnain Sajan who made sure that the issue was resolved in a professional manner, on time and with as less stress as possible! Recommend this company and their service. Regards Irina
    Visited August 2023
    Travelled as a couple
    Written 24 September 2023
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

Popular mentions

4.5
4.5 of 5 bubbles508 reviews
Excellent
390
Very good
81
Average
29
Poor
6
Terrible
2

earwakergoh
Singapore, Singapore18 contributions
3.0 of 5 bubbles
Jun 2024 • Family
We enjoyed our visit, but for the avoidance of any doubt: this is one branch in a chain of shops that you you will find in several locations in Tanzania.

They do provide an informative 10-minute video. And there are a few interesting exhibits. But at the end of the day, it's a shop.

It is worth visiting, but it's not the no.1 thing to do in Arusha.

Note also that we did have a slightly unfortunate experience on our way to the shop when one of the locals spotted us on the street outside and insisted on 'guiding' us to the front door, accompanied us into the shop and then waited watching us while we browsed. This made us very uncomfortable. The security guard and the shop assistant clearly knew what was going, but still happily admitted him with us and did nothing to shoo our unwanted companion away. I don't know what would have happened next if we had made a purchase.
Written 22 June 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Chris M
1 contribution
5.0 of 5 bubbles
Jun 2024 • Friends
Shopping for Tanzanite in Elitruda
Wide Range . Make sure you take your passport with you . Staff were very helpful and friendly. Especially with the paperwork for duty free .
Written 21 June 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Guest, Thanks a lot for the wonderful review. We are extremely delighted that you had a friendly encounter with our team and they got you sorted! Hopefully you visit us again! :)
Written 22 June 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

DENNIS CHRISS D
1 contribution
5.0 of 5 bubbles
Jun 2024 • Friends
I met victor from blue plaza he is so passionate with what he does was very amazed by the tour. Visit blue plaza ask for him for unforgettable experience.
Written 19 June 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Guest, Thank you so much for such a touching review, Victor will definitely be smiling a lot reading this, and we are too, because we have an amazing team, ready to give all our guests the perfect Tanzanite Experience! :) Hoping to see you again soon.
Written 22 June 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Julie B
Toronto, Canada24 contributions
5.0 of 5 bubbles
Jun 2024 • Friends
Elitruda assisted with my purchase. All my questions were answered. She was lovely and very patient. The quality of the gemstone was outstanding.
Written 17 June 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Guest, Thanks much for the fab review! Well done to Elitruda for shining like a Tanzanite and living up to our name! :) We appreciate the comment on the quality of the gemstone, we do our best to have only the best of the best, glad you enjoyed it. Do come again! ;)
Written 22 June 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

John M
5 contributions
5.0 of 5 bubbles
Jun 2024 • Solo
I can't exaggerate how good this buying experience was. I visited the outlet in the Four Points hotel in Arusha. Elitruda waited on me and led me meticulously through the process of selecting a cutting and selecting a setting. The gem cutting and jewelry craftsmanship are unparalleled. Elitruda enriched the experience by narrating the history of the gem and its value on the market. The provision of detailed certificates and the duty free pricing made this more of an investment than a purchase. But I will be back to invest in all the people I love.
Written 15 June 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Guest, We are so grateful for this awesome review. "Unparalleled Experience", wow that's a top remark and we are humbled by that! Glad that you enjoyed every bit of it. Good job Elitruda for doing what you do best, we are lucky to have an awesome team that loves everything about Tanzanites just as much as we do! Looking forward to your next visit! :)
Written 22 June 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Maja S
2 contributions
5.0 of 5 bubbles
Mar 2024 • Solo
I visited the Tanzanite Experience during my stay in Arusha. They offer a free tour which includes short video that shows how tanzanite was disovered, how it is mined and processed nowadays, the stone's characteristics as well as replica of the mine and the exhibition of the fine collection of stones. The tour was very interesting and informative.
They have a very precise grading system. Every stone is evaluated according to the 4C grading system (colour, clarity, cut, carat weight) and is given a unique number and certificate.
The staff is very friendly, knowledgable and professional. I would like to thank to everyone that helped me to buy my stone. Firstly, to Paschal who patiently listened to my wishes and went through the certificates of all the stones I was interested in. With his help and advice I was able to find the right stone for me. Secondly, I would like to thank to Eunice and Eligi who helped me with the advice of stone setting into a necklace and to finalize the purchase. And lastly, also to the jeweller who listened to my wishes and gave me advice about the best setting of the stone for the necklace.
I believe this is a trustworthy place where you can buy the tanzanite. You will get the certificate and all the papers necessary in case of airport inspection. I would highly recommend you buying the tanzanite here.
Thank you guys again. Karibu tena :)
Written 31 May 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Stacie L
Saint Louis, MO74 contributions
5.0 of 5 bubbles
May 2024 • Family
I loved this tour during my stay in Tanzania! The educational videos were informative. Our guide Beverly was very knowledgeable, friendly and gave a wonderful tour of the history and production Tanzanite. The jewelry and gems on display were beautiful!
Highly recommend this tour!
Written 25 May 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Guest, It means a lot when we read such reviews and when our guests highly recommend us, means we are doing all the right things, thanks a lot for this! :) We couldn't be happier you found our jewelry to be beautiful and had a great encounter with Beverly, that's what the Tanzanite Experience is all about! :) Can't wait for your next visit!
Written 22 June 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Madeleine S
Layton, UT2 contributions
5.0 of 5 bubbles
May 2024 • Family
I decided I couldn’t leave Tanzania without a pair of tanzanite earrings and this shop didn’t disappoint! They carry a lovely selection and their prices are fair. I would highly recommend them.
Written 23 May 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Guest, Thank you so much for this excellent review and for highly recommending us! Good job on making the right decision, indeed you can't leave this beautiful country without Tanzanite, and we are super grateful you thought our selection is lovely and yah, our prices aren't too bad eh! :) Do come by next time, we would love to serve you again!
Written 22 June 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Reyhana
canada15 contributions
5.0 of 5 bubbles
May 2024 • Solo
I had lost a Tanzanite stone from my unworn
bracelet I bought from tanzanite experience in Zanzibar on my last trip.

Hasnain offered to replace the stone for me for free.
Instead I opted for a replacement bracelet which he agreed to.

I found Edward, the staff at Serena shop to be very professional, courteous, friendly and helpful.

The bracelet had to be sent to Arusha for resizing and all this was done in an efficient manner and returned to me in time before I left Zanzibar.
Written 18 May 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Natalie P
Orlando, FL28 contributions
5.0 of 5 bubbles
May 2024 • Couples
We had a wonderful experience! Yasmin gave us a very educational tour of how tanzanite was found and how it’s made into the jewelry. Beautiful jewelry, and very kind people there. Thank you!!
Written 15 May 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Guest, Appreciate the lovely feedback, it was amazing serving you! They say with difficulty there is ease, indeed the journey of Tanzanite from rock to gem fits this perfectly, and we are delighted Yasmin was able to walk you through all of it. Thanks once more and we are looking forward to your next visit! :)
Written 22 June 2024
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

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The Tanzanite Experience - All You Need to Know BEFORE You Go (2024)

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