MJUK Iceland
10:00 AM - 7:00 PM
Monday
11:00 AM - 7:00 PM
Tuesday
11:00 AM - 7:00 PM
Wednesday
11:00 AM - 7:00 PM
Thursday
11:00 AM - 7:00 PM
Friday
10:00 AM - 7:00 PM
Saturday
10:00 AM - 7:00 PM
Sunday
10:00 AM - 7:00 PM
About
MJUK Iceland store represents the Icelandic pinnacle of style and quality. We are a family company, and we design, produce and sell directly knitted and woven products : hats, scarves, coats and blankets. Visitors to our store will enjoy an exemplary level of care and outstanding personal service. MJUK means “soft”. It reflects sustainable design, care about nature and people.
Duration: < 1 hour
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  • Bergur G
    Reykjavik, Iceland31 contributions
    5.0 of 5 bubbles
    Gem in Reykjavik’s shopping experience
    Fantastic bight quality products. Unique design and colors with fantastic service. A gem in the Icelandic shopping experience. Choice of woolen products, hats, scarves blankets and more is fantastic.
    Visited August 2023
    Travelled solo
    Written 2 October 2023
  • Karen G
    1 contribution
    5.0 of 5 bubbles
    Best souvenir ever!
    A highlight of our trip was visiting the MJUK store in Reykjavik, just down the street from Hallgrímskirkja (iconic church). The people working were very helpful. Each of us bought hat, scarves and mittens sets. This is the first hat that does not fall down over my eyes! It is soft and warm. I just learned the pompoms are removable/interchangeable. Best souvenir ever!
    Visited December 2022
    Travelled with family
    Written 30 November 2023
  • Olena B
    3 contributions
    5.0 of 5 bubbles
    A Shopping Gem
    I recently visited this fantastic MJUK store, and I couldn't be more pleased with my experience. The variety of products is impressive, and the quality is top-notch. The staff was incredibly friendly and helpful, making my shopping experience enjoyable. The prices are fair for the excellent items they offer, and the welcoming atmosphere of the store made it a delightful visit. Highly recommend this place for anyone in search of stylish and high-quality accessories!❤️
    Visited December 2023
    Travelled with friends
    Written 26 December 2023
  • DesertSusan
    Tubac, Arizona159 contributions
    5.0 of 5 bubbles
    Best shop in Reykjavik!
    How lucky for us to stumble into this incredible store while in Reykjavik. The beautiful hats, capes, blankets, etc. were all so enticing that it was hard to decide what to purchase. In fact, I left the store without buying the gorgeous sky blue cape I coveted and then had second thoughts. I contacted the store, the lovely sales person knew the item I described and sent it to me back in the USA! I'm thrilled with the cape and kindness and helpfulness of the staff. Don't miss the shop and the awesome hats with pompoms too!
    Visited June 2024
    Travelled as a couple
    Written 25 June 2024
  • katerina r
    1 contribution
    5.0 of 5 bubbles
    GREAT STORE! A "MUST DO" IN REYKJAVIK!
    Great store with excelent quality of knitted and woven clothes and accessories! We didn't know what to choose, hats, scarves, sweaters... The employee was very helpfull and kind. Everybody back home, enjoed their present from MJUK ! It's definatelly a must do when you visit Iceland and Reykjavik!
    Visited August 2024
    Travelled with family
    Written 6 September 2024
  • Barbara from Ottawa
    5 contributions
    5.0 of 5 bubbles
    Beautiful designs and fabric, outstanding customer service!
    I have gone to Mjuk many times over the years, from the time that there was only one store in Reykjavik. I have introduced many friends to this wonderful family business, and we are always amazed by the quality of materials, the lovely designs and the excellent service. I still wear my first toque and fur hat that I bought there. This summer I added one of their gorgeous cashmere and merino capes. I don't want to rush the cooler weather, but I can hardly wait to wear it!
    Visited August 2024
    Travelled with friends
    Written 8 September 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

Popular mentions

5.0
5.0 of 5 bubbles107 reviews
Excellent
105
Very good
0
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0
Terrible
2

cne0
New York City, NY1 contribution
5.0 of 5 bubbles
Feb 2020 • Friends
Forget the mass produced souvenirs - do yourself a favor and buy something from this family run, Icelandic wool/knitwear store. This is an absolute must see, for all you ladies out there who love your warmth and fuzzy fur!
The owner, Anna, is a total gem. She was perfectly patient and never pressured us to buy anything just to close a sale. She recognizes quality and fit, and preferred to recommend me to wait for next seasons production to get a parka which fits me best. Great colors and selection, and a wonderful family run business. Pls do yourself a favor and visit the store! :)
Written 23 February 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

L'Objets Q
1 contribution
5.0 of 5 bubbles
May 2020
Just purchased another of MJUK's wonderful ponchos on line. Having bought in their shop while on holiday last year I knew the service was really good but the service online was absolutely brilliant. A very smooth faultless service from begining to end. If you can't get to the store in person at the minute I would highly recommend supporting this lovely independent family business by purchasing online. The service you will receive will be well above and beyond normal expectations as there is still a lovely personal touch. Thank you from a very happy customer in Belfast. I Look forward to visiting your store again next time I am in Iceland.
Written 11 May 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

TrippingTrudy
San Francisco, CA237 contributions
5.0 of 5 bubbles
Jul 2019 • Friends
I loved this shop so very much. I visited it three times during my trip to Iceland in July 2019, but my friends moved along too quickly so I didn’t have enough time to really look. Finally, on my last day, when I was alone, I went in, took my time, and spoke with Anna who was friendly and helpful. I bought a blanket (the black and white one in photos) and had it shipped to my home. It’s now my favorite! It’s so soft and warm. I use it every night and I love it so much that I ended up buying three more. Two for friends and one for my partner (the red one) so he could cuddle up with one too. And then, of course, I had to have a little splurge and buy one of their gorgeous ponchos. This is a small family-owned business and like all small businesses, they could really use our help right now. So if you have a need for a gift, especially since we’re all home right now, please consider going to their website and taking a look. The products are high-quality and shipping was so fast! Plus this is just a lovely family so let’s try to help them out and keep their business alive!
Written 13 April 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Calimom2008
Washington DC, DC3 contributions
5.0 of 5 bubbles
Jun 2021 • Solo
My wife traveled to Iceland solo last month in June 2021 and purchased a wool blanket from MJÚK. When she can back home to the USA, I was so jealous about the quality of the blanket I went on line and purchased one my self. Soon after I received an email from the Owner and Chief Designer (Anna) that my order had a defect and she offered a personal shopping experience via a video call where she showed me all the items in the store and gave me a credit for the inconvenience for my first order. Anna was so helpful and attentive. It even got better!! I got a notification from DHL that my delivery was arriving at my house only 4 days after we finished our transaction. I don’t get USA goods that fast!! When I go back MJÚK will definitely get more of my business because of the quality of their goods and excellent customer service. Please support small businesses!!!

Thanks MJÚK!!!
Written 23 July 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Duncan M
1 contribution
5.0 of 5 bubbles
Oct 2022
I cannot say enough about how amazing this store, the staff, and Anna were. Visited the store when we were in town and they had an amazing selection of beautiful hats/scarfs/gloves and other accessories. So much so, that I decided to make an extra Christmas gift purchase after arriving home, and the staff was so incredible with helping me find the specific item I was looking for from their store, and was able to make the online purchase and also receive it in amazingly quick turnaround for the holidays. The outstanding experience was finished off with the top notch quality of the items. I highly recommend including them in your shopping trip while in town, and also visit them online - you will not be disappointed!!
Written 10 January 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Robin G
23 contributions
5.0 of 5 bubbles
Jul 2020 • Couples
What a great shopping experience! There is a large selection of limited edition woolen products. The owner was knowledgeable and very helpful and even gave us interior design tipps for our living room. What a difference compared to the touristy Iceware shops left and right!
Written 31 July 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

aglakris
Reykholt, Iceland20 contributions
5.0 of 5 bubbles
Mar 2020 • Family
I finally found the hats I have been looking for. So beautiful products, hats is all colors of the rainbow, blankets, gloves and many more.
Recommend highly. Icelandic design😀
Lucky me there was 40% discount in March so I bought several items to give as Christmas presents
Will definitely come again and again
Written 15 April 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Kylie G
Ballarat, Australia2 contributions
5.0 of 5 bubbles
Jun 2020 • Solo
I can't say enough good things about this lovely gem of a shop and Anna. She took so much time and care to show me the products and the delivery came so quick, packed with care. There is a big range and the quality is so luxurious! I will be shopping here for ever.
Written 24 June 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Майя Д
1 contribution
5.0 of 5 bubbles
Apr 2023 • Friends
I have never weared colourful beanies and especially with pompoms but after being some minutes in Mjuk store I couldn't keep myself :) I never saw so beautiful, unique and high quality in the same time beanies. Also I bought scarf and it's so comfortable and warm.
So of course I highly recommend Mjuk store where you can surely find best beanies for yourself and presents for your family and friends.
Written 6 September 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Noraatc
Sudbury, MA39,196 contributions
5.0 of 5 bubbles
Aug 2023 • Couples
It is not just a random shop of Icelandic woolen items; it is a pinnacle of elegance, style, excellent service and exceptional products. I bought two head/neck warmers, one fluffy hat and two beanies for my husband and son. Their wool is not itchy, which is very important for me, it is soft and cozy. And how warm it is! Saved me from freezing on the whale watch cruise and allowed me to stay on the upper deck for straight three hours.

The items are reasonably priced and you can claim tax refund at the airport.

Thank you so much, lovely Mjuk!
Written 29 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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MJUK Iceland - All You Need to Know BEFORE You Go (2024)

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