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Open today: 10:00 AM - 9:00 PM
Review Highlights
Great quality and service!

My husband was looking for dress shoes for work and went to maybe 10 different places to look and... read more

Reviewed 5 days ago
via mobile
Went for one pair .... bought 3!,,,

My wife was looking for a special pair of Italian shoes and found a pair of beautiful boots and a... read more

Reviewed 22 May 2018
Calgary, Canada
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  • Very good2%
  • Average0%
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“shoe store”(3 reviews)
“shoes”(40 reviews)
“frida”(24 reviews)
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Piazza del pesce - Ponte Vecchio | Ponte vecchio corner, 50122, Florence, Italy
+39 055 281351
Top Selling Tours & Activities in and around Florence
Reviews (75)
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1 - 10 of 63 reviews
Reviewed 5 days ago via mobile

My husband was looking for dress shoes for work and went to maybe 10 different places to look and Wilma’s was the best out of all of them. The collection of shoes was beautifully made and nicer than any shoes we have seen here. The...More

Thank Wanderlust71716
Reviewed 22 May 2018

My wife was looking for a special pair of Italian shoes and found a pair of beautiful boots and a comfy pair of sandals. I also HAD to buy a pair of mustard yellow driving moccasins. Great and friendly service.

1  Thank FCundlehuddy
Reviewed 17 November 2017

This shop sticks in my mind because of the friendliness of Frieda, the quality merchandise and the absence of hard sell. It is some months since I visited but I still have their store card. Always intending to write a review! Brilliant service and made...More

Thank mandkallan
Reviewed 24 September 2017 via mobile

I just returned from Wilma's, having ducked in to avoid heavy rain. I needed a pair of comfortable flats (yuk). I wound up getting two pair of very interesting and comfortable boots and really enjoyed chatting with the lovely owner Wilma. Originally from Amsterdam, her...More

Thank Elizabeth S
Reviewed 11 September 2017

Frieda could not have been nicer. She never did the hard sell and was happy to help with anything we wanted. My husband bought a pair of shoes and I bought a purse. Very happy. She even gave us a recommendation for a restaurant for...More

Thank suestgermain
Reviewed 11 July 2017

I looked for a handbag in many locations. I found the best prices, selection, and quality at Wilma. I purchased one handbag and was sorry when I returned home that I did not get shoes and another handbag. I emailed Wilma and she sent me...More

Thank gre8ttravels
Reviewed 29 June 2017 via mobile

Well, we went into many handbag places but only made a couple of purchases while in Italy. It may be unusual that the husband is writing about handbags but I think it's important to give all perspectives. My wife does not like to spend money...More

Thank Wayne R
Reviewed 25 June 2017 via mobile

Wilma was a very hospitable and PATIENT host. No hard sell. I just wish I had the money to buy all the items that were on sale . Once you speak with wilma( yes , she was the one manning the ship on the Sunday...More

Thank Sylvette T
Reviewed 12 May 2017

We are in Florence for three months while I am teaching. My colleague, who is teaching a course on Florentine architecture, is the co-curator of a show of architectural drawings at the Uffizi. He invited me and my husband to come to the opening. I...More

Thank sswimer
Reviewed 17 March 2017 via mobile

On our visit to Florence, my aunt made sure we stopped in at Wilma to look for boots. She had been there the year prior and bought two beautiful pair, and wanted to find more! While neither Wilma nor her husband were there, we were...More

Thank Michele B
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Every visitor coming to Florence for the first time
will immediately identify with Uffizi. As in past
times, passing through Via dei Calzaiuoli, you can
reach the city center, the Florence that everybody
dreams of. In just a few steps, visitors can
experience the rare beauty of the capital of the
Renaissance. walking delighted across Palazzo Vecchio
and overlooking Piazza della Signoria, up to the
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Mike C
10 March 2016|
Response from peterpolice |
Ciao Mike, yes search on google. Nice store to buy boots and shoes handmade Italian leather , great prices and good quality. Ciao
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