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Officina Profumo-Farmaceutica di Santa Maria Novella

Open Now: 9:00 AM - 8:00 PM
Open today: 9:00 AM - 8:00 PM
Review Highlights
Free to visit

As this place is free to visit it's good for a quick stop. It was founded in 1221 and is one of the... read more

Reviewed 30 November 2018
Prague, Czech Republic
It IS an Attraction

The first ever pharmacy is worth seeing - that goes without saying. And, besides that, it's a very... read more

Reviewed 7 November 2018
Natalia S
Moscow, Russia
Read all 1,237 reviews
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Traveller Overview
  • Excellent69%
  • Very good23%
  • Average5%
  • Poor2%
  • Terrible1%
Travellers talk about
“oldest pharmacy”(11 reviews)
“rose water”(10 reviews)
“perfume shop”(8 reviews)
Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar.
Open Now
Hours Today: 9:00 AM - 8:00 PM
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Suggested duration: 1-2 hours
Via della Scala 16, 50123, Florence, Italy
Santa Maria Novella
+39 055 216276
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Reviews (1,237)
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All reviews oldest pharmacy rose water perfume shop skin care working pharmacy hand cream amazing products room scents beautiful store step back in time worth a visit near the train station buy something beautiful building interesting history unique experience farmacia
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1 - 10 of 455 reviews
Reviewed 2 weeks ago via mobile

Most products pretty expensive, but handmade and natural. You can find small souvenirs to take back home for family and friends in the soap area. Bars of soap and cheaper than the rest. You can find tea, herbs, ouls, lotions, creams, etc for almost anything....More

Date of experience: February 2018
Thank braunwalder2018
Reviewed 30 November 2018

As this place is free to visit it's good for a quick stop. It was founded in 1221 and is one of the oldest pharmacies in the world. It's very pretty inside. One of their perfumes Acqua della Regina perfume was originally created for Caterina...More

Date of experience: November 2018
1  Thank JanaZC
Reviewed 7 November 2018

The first ever pharmacy is worth seeing - that goes without saying. And, besides that, it's a very beautiful place. Even more: they sell the oldest perfumes you can imagine as well as some old-recipie soaps and cremes.

Date of experience: November 2018
Thank Natalia S
Reviewed 6 November 2018

This is great to visit an in out e perience for us men. Women love it can spend mucho time smelling different perfumes personally, not my cup tea start sneezing 🤧 allergies can’t stay 8n store more than couple fast m8nutes if know what I’m...More

Date of experience: October 2018
Thank FAL1945
Reviewed 29 October 2018 via mobile

If you're in Florence this lovely place is a MUST! Unique for its history and incredibly beautiful products. The staff are lovely, the surroundings magnificent and the smells are out of this world. If you're an overseas tourist, don't forget to take your Passport- it's...More

Date of experience: October 2018
Thank Judith H
Reviewed 25 October 2018 via mobile

Like walking through a museum. 16th century purveyors of herbal and natural scents, soaps, candles. Customers walk the store from counter to counter choosing scents (such as almond, lavender etc...) available in various forms such as soaps, perfumes, colognes. Exceptional quality products. Efficient well dressed...More

Date of experience: October 2018
Thank marthah441
Reviewed 18 October 2018

You must go for a cup of tea and some biscuits in the pharmacy's tea room (it also has an outdoor patio)! Try one of the many teas or liquors, so many wonderful flavors to choose from and a very relaxing environment in the middle...More

Date of experience: September 2018
Thank Richard B
Reviewed 15 October 2018

This was a unique experience. A place of history, style and beautiful products to buy. The pharmacy is one of the oldest in the world, and the museum rooms provide an interesting insight into the past. I'm so grateful to past reviews which encouraged us...More

Date of experience: October 2018
Thank Fiona C
Reviewed 1 October 2018

Where else in the world would you discover a pharmacy with ancient concoctions and health and body treatments created by friars from the 13th century in a gorgeous setting of architecture and frescoes? Answer : Nowhere else. Do not miss it.

Date of experience: September 2018
Thank PointerDetroit
Reviewed 25 September 2018 via mobile

It doesn’t matter if you shop at Santa Maria Novella in London or New York or Paris...this is the original place. As you are in Florence shopping and art are together so you can enjoy every single minute. Once you enter Santa Maria Novella all...More

Date of experience: September 2018
Thank Travelaround59
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Questions & Answers
Ask a question
15 December 2017|
AnswerShow all 2 answers
Response from OPFSMN1612 | Property representative |
We didn't sell Artiglio del Diavolo in the US. You can find this products only in Europe.
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29 August 2017|
AnswerShow all 2 answers
Response from OPFSMN1612 | Property representative |
Hello thedoglad, Thank you for this wonderful comment, there is no greater satisfaction for us than to hear such beautiful words. We are delighted that our business that we carry with passion for many years is appreciated... More
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