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Via Margutta 71, 00187 Rome, Italy
+39 06 679 7093
Review Highlights
The best of roman coin jewelry

My wife and I visited Serra Roma on October 8, 2017 to discuss purchasing roman coin jewelry. After... read more

Reviewed 11 October 2017
Chris M
Happy Valley-Goose Bay, Canada

Just perfect for a unique gift for yourself or someone special! Alessandro was helpful and not in... read more

Reviewed 17 September 2017
Westerly, Rhode Island
via mobile
Read all 38 reviews
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The “Serra Palace”, new store placed on the picturesque street of Via Margutta, right in front of the “Artist’s fountain”, suggests an exciting mix of tradition and innovation, classic and contemporary design. Serra's goal is to offer superior quality at an affordable price. Adding to the known essential brands in the art of fine table wares such as Herend, Meissen, Baccarat, Lalique, etc. Serra offers a vast array of other diverse brands as well as a large selection of fine objects. On one side, Serra has never neglected the items and brands that have strongly characterized them (such as British and European antique silver, jewelry collections designed and built around coins and engraved stones dating back to the Greek/Roman period, and micromosaics from the Vatican School); on the other side they've enriched their catalog with an ample array of contemporary silver from the most prestigious makers, contemporary design objects featuring original and eye-catching materials and creative custom jewelry. Serra has always made a priority of bringing life to a happy and fruitful synergy between people and ideas from Alessandro, Ornella and Domitilla Serra (Domitilla is the 4th generation of Serra), from the historic artisans that bring them to life and from the clients with whom there are always fruitful moments of exchange. Serra is more than ever a friendly place to welcome, entertain and inform established clientele as well as potential new customers. The ambiance is pleasant and functional to the search and creation of the living environment everyone would like to be in. Serra offers you history. The history of a store that was started in the early 1900's, which was a historic provider to the Italian Royal House and to many international Royal houses. Serra still is a reference point for aristocrats from all over the world but also for young couples wishing to create their wedding gift list. Serra has always evolved with the changing times and trends, offering its customers the incomparable taste of a wise selection of the best items available in the wonderful world of prestigious home decor and the art of fine table settings. More than a simple shop, Serra is a voyage in beauty, in a vast chronological way: in the new show room the ancient ceilings dialog gracefully with pieces of contemporary design like the ones from Venini; modern crystal art from Baccarat and Lalique are harmoniously showcased in English Sage cabinets from the beginning of the 1900. Inside Serra, you can pick out a gift or just follow the evolution of the culture of home living.
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Travellers talk about
Suggested Duration: < 1 hour
Via Margutta 71, 00187 Rome, Italy
Campo Marzio
+39 06 679 7093
Write a ReviewReviews (38)
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1 - 10 of 17 reviews

Reviewed 11 October 2017

My wife and I visited Serra Roma on October 8, 2017 to discuss purchasing roman coin jewelry. After looking at a great selection of rings and bracelets, I asked if it was possible to have a coin mounted in my current silver bracelet. Given the...More

Thank Chris M
Reviewed 17 September 2017 via mobile

Just perfect for a unique gift for yourself or someone special! Alessandro was helpful and not in the least pushing for the sales. He and I discussed shared interests of art, antiques and more. You owe it to yourself to visit this shop

Thank mikeclimbz
Reviewed 9 September 2017

If you are interested in unique jewelry featuring authentic ancient Roman coins selected by a man who knows his Republican and Imperial Roman coinage, look no further than Allesandro of Serra. Allesandro was passionate about his work and jewelry, knowledgeable about the surrounding history and...More

1  Thank pfhtlb
Reviewed 22 July 2017 via mobile

I love Trip Advisor! I was browsing the app in search of a unique place to buy some special gifts and I stumbled upon this gem of a store. Wonderful customer service, amazing selection! Recommended!

1  Thank Daria maria P
Reviewed 16 July 2017

My wife and I were looking for a one of kind ancient roman coin pendant as a gift for my mom. We found Serra via an Internet search; and after reading the great reviews on TripAdvisor we found the shop a short distance from our...More

1  Thank RKellyS68
Reviewed 12 July 2017

We found this amazing shop located on the most picturesque street. Alessandra was so informative about the coins that he uses in his unique pieces. After learning about all the different coins I finally made my decision, a 22K gold ring with a silver denarius...More

1  Thank O3102QTmc
Reviewed 4 July 2017 via mobile

I cannot say enough about my amazing experience shopping at Serra today. The owner, Alessandro Serra, walked me through history as he showed me cuff links made from authentic Roman coins and 19th century miniature mosaics created as souvenirs for tourists of the Victorian days....More

1  Thank Christopher B
Reviewed 28 June 2017 via mobile

I've been a Serra client for some time now and, after having purchased a couple of classical pieces of jewelry adorned with roman coins in the past, this year I decided to go with something more modern as a gift for my fiancé. I opted...More

1  Thank GianlucaMK23
Reviewed 31 May 2017

I collect replicas of famous landmarks, so you can imagine my surprise when I happened upon Serra, the one shop in Rome that makes only high quality, jewel like monuments and fountains. They also have a wide range of unique gifts that anyone would be...More

Thank atrem857876
Reviewed 11 May 2017 via mobile

A gorgeous store on a serene and charming street, steps away -- yet worlds away -- from the frenzy of the Spanish Steps. Serra on Via Margutta is a place to exhale, and take in all things bright and beautiful. It is filled with a...More

1  Thank Sig79
Campo Marzio
From its original role as ancient army training fields
to its present-day identity as one of the city’s most
desirable neighbourhoods, the Campo Marzio is the best
place to get lost in Rome. Gorgeous Renaissance and
Baroque palazzos line the streets, and are filled with
enticing boutiques and food shops. By day, Rome’s
best-dressed denizens criss-cross its streets in a
fashionable parade of errands, occasionally pausing to
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